For specialty goods, however, brand and packaging are very significant (Nickels, McHugh, & McHugh, 2005). These are items that are purchased because of their brand of packaging. In other words, the person that goes to a jeweler to purchase a Rolex watch with a gift box and papers will not settle for a Timex in a plastic box because it is cheaper. Cell phones are also considered to be specialty goods because packaging, brand, and features matter very strongly to many of the people that purchase them. These people may be interested in whether the phone offers text messaging, camera features, or Web access, among other features. They may also be interested in what they can save or what they receive along with their phone, which means that they will be interested in Wirelesstoyz because the company offers many important promotions that customers will see as being valuable. The idea of...

(2002, November 21). Interview: Maryam Mohit, Amazon.com. Good Experience.com. Retrieved at http://www.goodexperience.com/columns/02/1121.amazon.html
Nickels, William G, McHugh James M, and McHugh, Susan M. (2005). Understanding Business. 7th Ed. McGraw-Hill Irwin: New York.

Press Release (2003, January 23). Free shipping threshold lowered from $75 to $39. Amzn Investor Relations. Retrieved at http://phx.corporate-ir.net/phoenix.zhtml?c=97664 p=IROL-NewsText&t=NewsRelease&id=374261 & highlight=

Wirelesstoyz. (2006). Wirelesstoyz Limited. Retrieved at http://www.wirelesstoyz.com